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1 Ergebnisse
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Mapping touchpoint exposure in retailing: Implications for ..:
Ieva, Marco
;
Ziliani, Cristina
International Journal of Retail & Distribution Management. 46 (2018) 3 - p. 304-322 , 2018
Link:
https://doi.org/10.1108/ijrdm-04-2017-0097
RT Journal T1
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijrdm-04-2017-0097&Exemplar=1&LAN=DE A1 Ieva, Marco A1 Ziliani, Cristina PB Emerald YR 2018 SN 0959-0552 JF International Journal of Retail & Distribution Management VO 46 IS 3 SP 304 OP 322 LK http://dx.doi.org/https://doi.org/10.1108/ijrdm-04-2017-0097 DO https://doi.org/10.1108/ijrdm-04-2017-0097 SF ELIB - SuUB Bremen
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