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Conceptualizing a path-to-purchase framework and exploring ..:
Jones, Robert Paul
;
C. Runyan, Rodney
International Journal of Retail & Distribution Management. 44 (2016) 8 - p. 776-798 , 2016
Link:
https://doi.org/10.1108/ijrdm-09-2015-0148
RT Journal T1
Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijrdm-09-2015-0148&Exemplar=1&LAN=DE A1 Jones, Robert Paul A1 C. Runyan, Rodney PB Emerald YR 2016 SN 0959-0552 JF International Journal of Retail & Distribution Management VO 44 IS 8 SP 776 OP 798 LK http://dx.doi.org/https://doi.org/10.1108/ijrdm-09-2015-0148 DO https://doi.org/10.1108/ijrdm-09-2015-0148 SF ELIB - SuUB Bremen
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