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The impact of CSR-linked sport sponsorship on consumers' re..:
Kim, Daehwan
;
Ko, Yongjae
;
Lee, J. Lucy
.
International Journal of Sports Marketing and Sponsorship. 21 (2019) 1 - p. 70-90 , 2019
Link:
https://doi.org/10.1108/ijsms-01-2019-0011
RT Journal T1 <Title>The impact of CSR-linked sport sponsorship on consumers' reactions to service failures</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-01-2019-0011&Exemplar=1&LAN=DE A1 Kim, Daehwan A1 Ko, Yongjae A1 Lee, J. Lucy A1 Kim, Yong Cheol PB Emerald YR 2019 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 21 IS 1 SP 70 OP 90 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-01-2019-0011 DO https://doi.org/10.1108/ijsms-01-2019-0011 SF ELIB - SuUB Bremen
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