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1 Ergebnisse
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Does ambushing pay off?: Comparing the effectiveness of eve..:
Ertz, Elias
;
Frey Cordes, Regina Viola
;
Buettgen, Marion
International Journal of Sports Marketing and Sponsorship. 21 (2019) 1 - p. 191-204 , 2019
Link:
https://doi.org/10.1108/ijsms-03-2018-0021
RT Journal T1 <Title>Does ambushing pay off?: Comparing the effectiveness of event sponsorship, team sponsorship, and ambush marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-03-2018-0021&Exemplar=1&LAN=DE A1 Ertz, Elias A1 Frey Cordes, Regina Viola A1 Buettgen, Marion PB Emerald YR 2019 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 21 IS 1 SP 191 OP 204 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-03-2018-0021 DO https://doi.org/10.1108/ijsms-03-2018-0021 SF ELIB - SuUB Bremen
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