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Applicability of belief measures for advertising to sponsor..:
Pyun, Do Young
;
Cho, Heetae
;
Leng, Ho Keat
International Journal of Sports Marketing and Sponsorship. 21 (2020) 2 - p. 351-369 , 2020
Link:
https://doi.org/10.1108/ijsms-06-2019-0059
RT Journal T1 <Title>Applicability of belief measures for advertising to sponsorship in sport</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-06-2019-0059&Exemplar=1&LAN=DE A1 Pyun, Do Young A1 Cho, Heetae A1 Leng, Ho Keat PB Emerald YR 2020 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 21 IS 2 SP 351 OP 369 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-06-2019-0059 DO https://doi.org/10.1108/ijsms-06-2019-0059 SF ELIB - SuUB Bremen
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