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The proto-image of Real Madrid: implications for marketing ..:
Kase, Kimio
;
de Hoyos, Ignacio Urrutia
;
Sanchís, Carlos Martí
.
International Journal of Sports Marketing and Sponsorship. 8 (2007) 3 - p. 7-28 , 2007
Link:
https://doi.org/10.1108/ijsms-08-03-2007-b004
RT Journal T1
The proto-image of Real Madrid: implications for marketing and management
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-08-03-2007-b004&Exemplar=1&LAN=DE A1 Kase, Kimio A1 de Hoyos, Ignacio Urrutia A1 Sanchís, Carlos Martí A1 Bretón, Magdalena Opazo PB Emerald YR 2007 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 8 IS 3 SP 7 OP 28 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-08-03-2007-b004 DO https://doi.org/10.1108/ijsms-08-03-2007-b004 SF ELIB - SuUB Bremen
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