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Assessing the effectiveness of sponsorship messaging: Measu..:
Alonso Dos Santos, Manuel
;
Calabuig Moreno, Ferran
International Journal of Sports Marketing and Sponsorship. 19 (2018) 1 - p. 25-40 , 2018
Link:
https://doi.org/10.1108/ijsms-09-2016-0067
RT Journal T1 <Title>Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-09-2016-0067&Exemplar=1&LAN=DE A1 Alonso Dos Santos, Manuel A1 Calabuig Moreno, Ferran PB Emerald YR 2018 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 19 IS 1 SP 25 OP 40 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-09-2016-0067 DO https://doi.org/10.1108/ijsms-09-2016-0067 SF ELIB - SuUB Bremen
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