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The effectiveness of multiple brand portfolios: the role of..:
Won, June
;
Lee, J. Lucy
International Journal of Sports Marketing and Sponsorship. 21 (2020) 2 - p. 285-303 , 2020
Link:
https://doi.org/10.1108/ijsms-09-2019-0100
RT Journal T1 <Title>The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-09-2019-0100&Exemplar=1&LAN=DE A1 Won, June A1 Lee, J. Lucy PB Emerald YR 2020 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 21 IS 2 SP 285 OP 303 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-09-2019-0100 DO https://doi.org/10.1108/ijsms-09-2019-0100 SF ELIB - SuUB Bremen
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