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1 Ergebnisse
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Intercollegiate athletic programs, university brand equity ..:
Hanson, Thomas A.
;
Bryant, Michael R.
;
Lyman, Katie J.
International Journal of Sports Marketing and Sponsorship. 21 (2019) 1 - p. 106-126 , 2019
Link:
https://doi.org/10.1108/ijsms-10-2018-0102
RT Journal T1 <Title>Intercollegiate athletic programs, university brand equity and student satisfaction</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-10-2018-0102&Exemplar=1&LAN=DE A1 Hanson, Thomas A. A1 Bryant, Michael R. A1 Lyman, Katie J. PB Emerald YR 2019 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 21 IS 1 SP 106 OP 126 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-10-2018-0102 DO https://doi.org/10.1108/ijsms-10-2018-0102 SF ELIB - SuUB Bremen
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