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How deep is your love? Brand love analysis applied to footb..:
Velicia Martín, Félix
;
Toledo, Luis Dona
;
Palos-Sanchez, Pedro
International Journal of Sports Marketing and Sponsorship. 21 (2020) 4 - p. 669-693 , 2020
Link:
https://doi.org/10.1108/ijsms-10-2019-0112
RT Journal T1 <Title>How deep is your love? Brand love analysis applied to football teams</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-10-2019-0112&Exemplar=1&LAN=DE A1 Velicia Martín, Félix A1 Toledo, Luis Dona A1 Palos-Sanchez, Pedro PB Emerald YR 2020 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 21 IS 4 SP 669 OP 693 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-10-2019-0112 DO https://doi.org/10.1108/ijsms-10-2019-0112 SF ELIB - SuUB Bremen
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