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1 Ergebnisse
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How fit connects service brand sponsors with consumers' pas..:
Lacey, Russell
;
Close, Angeline G
International Journal of Sports Marketing and Sponsorship. 14 (2013) 3 - p. 57-73 , 2013
Link:
https://doi.org/10.1108/ijsms-14-03-2013-b005
RT Journal T1 <Title>How fit connects service brand sponsors with consumers' passions for sponsored events</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-14-03-2013-b005&Exemplar=1&LAN=DE A1 Lacey, Russell A1 Close, Angeline G PB Emerald YR 2013 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 14 IS 3 SP 57 OP 73 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-14-03-2013-b005 DO https://doi.org/10.1108/ijsms-14-03-2013-b005 SF ELIB - SuUB Bremen
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