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1 Ergebnisse
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The effects of endorsement strength and celebrity-product m..:
Lee, Jung-Gyo
;
Park, Jaejin
International Journal of Sports Marketing and Sponsorship. 16 (2014) 1 - p. 50-69 , 2014
Link:
https://doi.org/10.1108/ijsms-16-01-2014-b005
RT Journal T1 <Title>The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijsms-16-01-2014-b005&Exemplar=1&LAN=DE A1 Lee, Jung-Gyo A1 Park, Jaejin PB Emerald YR 2014 SN 1464-6668 JF International Journal of Sports Marketing and Sponsorship VO 16 IS 1 SP 50 OP 69 LK http://dx.doi.org/https://doi.org/10.1108/ijsms-16-01-2014-b005 DO https://doi.org/10.1108/ijsms-16-01-2014-b005 SF ELIB - SuUB Bremen
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