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Dynamic property of consumer-based brand competitiveness (C..:
Zuo, Meihua
;
Liu, Hongwei
;
Zhu, Hui
.
Industrial Management & Data Systems. 119 (2019) 6 - p. 1223-1241 , 2019
Link:
https://doi.org/10.1108/imds-09-2018-0403
RT Journal T1 <Title>Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_imds-09-2018-0403&Exemplar=1&LAN=DE A1 Zuo, Meihua A1 Liu, Hongwei A1 Zhu, Hui A1 Gao, Hongming PB Emerald YR 2019 SN 0263-5577 JF Industrial Management & Data Systems VO 119 IS 6 SP 1223 OP 1241 LK http://dx.doi.org/https://doi.org/10.1108/imds-09-2018-0403 DO https://doi.org/10.1108/imds-09-2018-0403 SF ELIB - SuUB Bremen
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