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PLS–SEM in business promotion strategies. A multigroup anal..:
Carranza, Rocío
;
Díaz, Estrella
;
Martín-Consuegra, David
.
Industrial Management & Data Systems. 120 (2020) 12 - p. 2349-2374 , 2020
Link:
https://doi.org/10.1108/imds-12-2019-0726
RT Journal T1
PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_imds-12-2019-0726&Exemplar=1&LAN=DE A1 Carranza, Rocío A1 Díaz, Estrella A1 Martín-Consuegra, David A1 Fernández-Ferrín, Pilar PB Emerald YR 2020 SN 0263-5577 JF Industrial Management & Data Systems VO 120 IS 12 SP 2349 OP 2374 LK http://dx.doi.org/https://doi.org/10.1108/imds-12-2019-0726 DO https://doi.org/10.1108/imds-12-2019-0726 SF ELIB - SuUB Bremen
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