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Big data and its strategic path to value in international f..:
Gnizy, Itzhak
International Marketing Review. 36 (2019) 3 - p. 318-341 , 2019
Link:
https://doi.org/10.1108/imr-09-2018-0249
RT Journal T1 <Title>Big data and its strategic path to value in international firms</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_imr-09-2018-0249&Exemplar=1&LAN=DE A1 Gnizy, Itzhak PB Emerald YR 2019 SN 0265-1335 JF International Marketing Review VO 36 IS 3 SP 318 OP 341 LK http://dx.doi.org/https://doi.org/10.1108/imr-09-2018-0249 DO https://doi.org/10.1108/imr-09-2018-0249 SF ELIB - SuUB Bremen
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