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Reflections on global brands, global consumer culture and g..:
Samiee, Saeed
International Marketing Review. 36 (2019) 4 - p. 536-544 , 2019
Link:
https://doi.org/10.1108/imr-11-2018-0342
RT Journal T1 <Title>Reflections on global brands, global consumer culture and globalization</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_imr-11-2018-0342&Exemplar=1&LAN=DE A1 Samiee, Saeed PB Emerald YR 2019 SN 0265-1335 JF International Marketing Review VO 36 IS 4 SP 536 OP 544 LK http://dx.doi.org/https://doi.org/10.1108/imr-11-2018-0342 DO https://doi.org/10.1108/imr-11-2018-0342 SF ELIB - SuUB Bremen
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