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1 Ergebnisse
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How social media usage influences B2B customer loyalty: rol..:
Zhang, Chu-Bing
;
Li, Yi-Na
Journal of Business & Industrial Marketing. 34 (2019) 7 - p. 1420-1433 , 2019
Link:
https://doi.org/10.1108/jbim-07-2018-0211
RT Journal T1 <Title>How social media usage influences B2B customer loyalty: roles of trust and purchase risk</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jbim-07-2018-0211&Exemplar=1&LAN=DE A1 Zhang, Chu-Bing A1 Li, Yi-Na PB Emerald YR 2019 SN 0885-8624 JF Journal of Business & Industrial Marketing VO 34 IS 7 SP 1420 OP 1433 LK http://dx.doi.org/https://doi.org/10.1108/jbim-07-2018-0211 DO https://doi.org/10.1108/jbim-07-2018-0211 SF ELIB - SuUB Bremen
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