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1 Ergebnisse
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Social media influence on the B2B buying process:
Diba, Hoda
;
Vella, Joseph M.
;
Abratt, Russell
Journal of Business & Industrial Marketing. 34 (2019) 7 - p. 1482-1496 , 2019
Link:
https://doi.org/10.1108/jbim-12-2018-0403
RT Journal T1 <Title>Social media influence on the B2B buying process</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jbim-12-2018-0403&Exemplar=1&LAN=DE A1 Diba, Hoda A1 Vella, Joseph M. A1 Abratt, Russell PB Emerald YR 2019 SN 0885-8624 JF Journal of Business & Industrial Marketing VO 34 IS 7 SP 1482 OP 1496 LK http://dx.doi.org/https://doi.org/10.1108/jbim-12-2018-0403 DO https://doi.org/10.1108/jbim-12-2018-0403 SF ELIB - SuUB Bremen
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