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1 Ergebnisse
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Digital visual engagement: influencing purchase intentions ..:
Valentini, Chiara
;
Romenti, Stefania
;
Murtarelli, Grazia
.
Journal of Communication Management. 22 (2018) 4 - p. 362-381 , 2018
Link:
https://doi.org/10.1108/jcom-01-2018-0005
RT Journal T1
Digital visual engagement: influencing purchase intentions on Instagram
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jcom-01-2018-0005&Exemplar=1&LAN=DE A1 Valentini, Chiara A1 Romenti, Stefania A1 Murtarelli, Grazia A1 Pizzetti, Marta PB Emerald YR 2018 SN 1363-254X JF Journal of Communication Management VO 22 IS 4 SP 362 OP 381 LK http://dx.doi.org/https://doi.org/10.1108/jcom-01-2018-0005 DO https://doi.org/10.1108/jcom-01-2018-0005 SF ELIB - SuUB Bremen
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