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What is a label worth? Defining the alternatives to organic..:

Bernard, John C. ; Hustvedt, Gwendolyn ; Carroll, Kathryn A.
Journal of Fashion Marketing and Management: An International Journal.  17 (2013)  3 - p. 266-279 , 2013
Link: https://doi.org/10.1108/jfmm-01-2013-0009