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1 Ergebnisse
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How men interpret women's luxury brand signals:
Lai, Sin Man
;
Prendergast, Gerard
Journal of Fashion Marketing and Management: An International Journal. 23 (2019) 2 - p. 209-223 , 2019
Link:
https://doi.org/10.1108/jfmm-02-2018-0025
RT Journal T1 <Title>How men interpret women's luxury brand signals</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jfmm-02-2018-0025&Exemplar=1&LAN=DE A1 Lai, Sin Man A1 Prendergast, Gerard PB Emerald YR 2019 SN 1361-2026 JF Journal of Fashion Marketing and Management: An International Journal VO 23 IS 2 SP 209 OP 223 LK http://dx.doi.org/https://doi.org/10.1108/jfmm-02-2018-0025 DO https://doi.org/10.1108/jfmm-02-2018-0025 SF ELIB - SuUB Bremen
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