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1 Ergebnisse
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Austerity to materialism and brand consciousness: luxury co..:
Sharda, Nikita
;
Bhat, Anil Kumar
Journal of Fashion Marketing and Management: An International Journal. 22 (2018) 2 - p. 223-239 , 2018
Link:
https://doi.org/10.1108/jfmm-03-2017-0025
RT Journal T1 <Title>Austerity to materialism and brand consciousness: luxury consumption in India</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jfmm-03-2017-0025&Exemplar=1&LAN=DE A1 Sharda, Nikita A1 Bhat, Anil Kumar PB Emerald YR 2018 SN 1361-2026 JF Journal of Fashion Marketing and Management: An International Journal VO 22 IS 2 SP 223 OP 239 LK http://dx.doi.org/https://doi.org/10.1108/jfmm-03-2017-0025 DO https://doi.org/10.1108/jfmm-03-2017-0025 SF ELIB - SuUB Bremen
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