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Development of an identity model for sector brands:
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina de Moura Engracia
Journal of Fashion Marketing and Management: An International Journal. 21 (2017) 3 - p. 317-340 , 2017
Link:
https://doi.org/10.1108/jfmm-10-2016-0097
RT Journal T1 <Title>Development of an identity model for sector brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jfmm-10-2016-0097&Exemplar=1&LAN=DE A1 Lourenção, Marina Toledo de Arruda A1 Giraldi, Janaina de Moura Engracia PB Emerald YR 2017 SN 1361-2026 JF Journal of Fashion Marketing and Management: An International Journal VO 21 IS 3 SP 317 OP 340 LK http://dx.doi.org/https://doi.org/10.1108/jfmm-10-2016-0097 DO https://doi.org/10.1108/jfmm-10-2016-0097 SF ELIB - SuUB Bremen
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