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An integrated model of brand experience and brand love for ..:
Khan, Adil
;
Mohammad, Abdul Saboor
;
Muhammad, Shahaliza
Journal of Islamic Marketing. 12 (2020) 8 - p. 1492-1520 , 2020
Link:
https://doi.org/10.1108/jima-11-2019-0236
RT Journal T1
An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jima-11-2019-0236&Exemplar=1&LAN=DE A1 Khan, Adil A1 Mohammad, Abdul Saboor A1 Muhammad, Shahaliza PB Emerald YR 2020 SN 1759-0833 JF Journal of Islamic Marketing VO 12 IS 8 SP 1492 OP 1520 LK http://dx.doi.org/https://doi.org/10.1108/jima-11-2019-0236 DO https://doi.org/10.1108/jima-11-2019-0236 SF ELIB - SuUB Bremen
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