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1 Ergebnisse
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Internal audience strikes back from the outside: emotionall..:
Lee, Sang Bong
;
Suh, Taewon
Journal of Product & Brand Management. 29 (2020) 7 - p. 863-876 , 2020
Link:
https://doi.org/10.1108/jpbm-02-2019-2239
RT Journal T1 <Title>Internal audience strikes back from the outside: emotionally exhausted employees' negative word-of-mouth as the active brand-oriented deviance</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jpbm-02-2019-2239&Exemplar=1&LAN=DE A1 Lee, Sang Bong A1 Suh, Taewon PB Emerald YR 2020 SN 1061-0421 JF Journal of Product & Brand Management VO 29 IS 7 SP 863 OP 876 LK http://dx.doi.org/https://doi.org/10.1108/jpbm-02-2019-2239 DO https://doi.org/10.1108/jpbm-02-2019-2239 SF ELIB - SuUB Bremen
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