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Facilitation of "strong" branded application outcomes – the..:
Tseng, Timmy H.
Journal of Product & Brand Management. 30 (2020) 7 - p. 976-989 , 2020
Link:
https://doi.org/10.1108/jpbm-03-2020-2783
RT Journal T1 <Title>Facilitation of "strong" branded application outcomes – the self-concept perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jpbm-03-2020-2783&Exemplar=1&LAN=DE A1 Tseng, Timmy H. PB Emerald YR 2020 SN 1061-0421 JF Journal of Product & Brand Management VO 30 IS 7 SP 976 OP 989 LK http://dx.doi.org/https://doi.org/10.1108/jpbm-03-2020-2783 DO https://doi.org/10.1108/jpbm-03-2020-2783 SF ELIB - SuUB Bremen
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