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1 Ergebnisse
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It's not all about money: the role of identity in perceived..:
Xia, Lan
;
Monroe, Kent B.
Journal of Product & Brand Management. 26 (2017) 3 - p. 327-339 , 2017
Link:
https://doi.org/10.1108/jpbm-05-2016-1196
RT Journal T1 <Title>It's not all about money: the role of identity in perceived fairness of targeted promotions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jpbm-05-2016-1196&Exemplar=1&LAN=DE A1 Xia, Lan A1 Monroe, Kent B. PB Emerald YR 2017 SN 1061-0421 JF Journal of Product & Brand Management VO 26 IS 3 SP 327 OP 339 LK http://dx.doi.org/https://doi.org/10.1108/jpbm-05-2016-1196 DO https://doi.org/10.1108/jpbm-05-2016-1196 SF ELIB - SuUB Bremen
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