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The impact of corporate social responsibility on brand equi..:
Guzmán, Francisco
;
Davis, Donna
Journal of Product & Brand Management. 26 (2017) 5 - p. 435-446 , 2017
Link:
https://doi.org/10.1108/jpbm-06-2015-0917
RT Journal T1
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_jpbm-06-2015-0917&Exemplar=1&LAN=DE A1 Guzmán, Francisco A1 Davis, Donna PB Emerald YR 2017 SN 1061-0421 JF Journal of Product & Brand Management VO 26 IS 5 SP 435 OP 446 LK http://dx.doi.org/https://doi.org/10.1108/jpbm-06-2015-0917 DO https://doi.org/10.1108/jpbm-06-2015-0917 SF ELIB - SuUB Bremen
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