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1 Ergebnisse
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Effect of perceived brand environment-friendliness on India..:
Punyatoya, Plavini
Marketing Intelligence & Planning. 33 (2015) 3 - p. 258-275 , 2015
Link:
https://doi.org/10.1108/mip-04-2013-0069
RT Journal T1 <Title>Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_mip-04-2013-0069&Exemplar=1&LAN=DE A1 Punyatoya, Plavini PB Emerald YR 2015 SN 0263-4503 JF Marketing Intelligence & Planning VO 33 IS 3 SP 258 OP 275 LK http://dx.doi.org/https://doi.org/10.1108/mip-04-2013-0069 DO https://doi.org/10.1108/mip-04-2013-0069 SF ELIB - SuUB Bremen
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