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1 Ergebnisse
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Framing a promotional offer as free-with-purchase or as a b..:
Ku, Hsuan-Hsuan
;
Wang, Szu-Han
;
Chiang, Hao-Wei
Marketing Intelligence & Planning. 38 (2020) 4 - p. 495-507 , 2020
Link:
https://doi.org/10.1108/mip-04-2019-0198
RT Journal T1
Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_mip-04-2019-0198&Exemplar=1&LAN=DE A1 Ku, Hsuan-Hsuan A1 Wang, Szu-Han A1 Chiang, Hao-Wei PB Emerald YR 2020 SN 0263-4503 JF Marketing Intelligence & Planning VO 38 IS 4 SP 495 OP 507 LK http://dx.doi.org/https://doi.org/10.1108/mip-04-2019-0198 DO https://doi.org/10.1108/mip-04-2019-0198 SF ELIB - SuUB Bremen
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