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1 Ergebnisse
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Exploring the integration of social media within integrated..:
Valos, Michael John
;
Haji Habibi, Fatemeh
;
Casidy, Riza
..
Marketing Intelligence & Planning. 34 (2016) 1 - p. 19-40 , 2016
Link:
https://doi.org/10.1108/mip-09-2014-0169
RT Journal T1
Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_mip-09-2014-0169&Exemplar=1&LAN=DE A1 Valos, Michael John A1 Haji Habibi, Fatemeh A1 Casidy, Riza A1 Driesener, Carl Barrie A1 Maplestone, Vanya Louise PB Emerald YR 2016 SN 0263-4503 JF Marketing Intelligence & Planning VO 34 IS 1 SP 19 OP 40 LK http://dx.doi.org/https://doi.org/10.1108/mip-09-2014-0169 DO https://doi.org/10.1108/mip-09-2014-0169 SF ELIB - SuUB Bremen
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