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1 Ergebnisse
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Corporate impression formation in online communities: a qua..:
Dennis, Charles
;
Melewar, T.C.
;
Nguyen, Bang
.
Qualitative Market Research: An International Journal. 17 (2014) 4 - p. 410-440 , 2014
Link:
https://doi.org/10.1108/qmr-07-2013-0049
RT Journal T1 <Title>Corporate impression formation in online communities: a qualitative study</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_qmr-07-2013-0049&Exemplar=1&LAN=DE A1 Dennis, Charles A1 Melewar, T.C. A1 Nguyen, Bang A1 Hallier Willi, Christine PB Emerald YR 2014 SN 1352-2752 JF Qualitative Market Research: An International Journal VO 17 IS 4 SP 410 OP 440 LK http://dx.doi.org/https://doi.org/10.1108/qmr-07-2013-0049 DO https://doi.org/10.1108/qmr-07-2013-0049 SF ELIB - SuUB Bremen
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