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1 Ergebnisse
1
Making Sense of Marketing Decision Systems through Pictoria..:
, In:
Advances in Business Marketing and Purchasing; Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
,
Marshall, Roger
;
Bibby, David
;
Na, WoonBong
- p. 211-226 , 2014
Link:
https://doi.org/10.1108/s1069-0964_2014_0000021007
RT T1
Advances in Business Marketing and Purchasing; Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
: T1
Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_s1069-0964_2014_0000021007&Exemplar=1&LAN=DE A1 Marshall, Roger A1 Bibby, David A1 Na, WoonBong PB Emerald Group Publishing Limited YR 2014 SP 211 OP 226 LK http://dx.doi.org/https://doi.org/10.1108/s1069-0964_2014_0000021007 DO https://doi.org/10.1108/s1069-0964_2014_0000021007 SF ELIB - SuUB Bremen
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