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Making Sense of Marketing Decision Systems through Pictoria..:

, In: Advances in Business Marketing and Purchasing; Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing,
Marshall, Roger ; Bibby, David ; Na, WoonBong - p. 211-226 , 2014
Link: https://doi.org/10.1108/s1069-0964_2014_0000021007