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Transferring Corporate Brand Image to Local Markets: Govern..:

, In: Advances in International Marketing; Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing,
Lee, Hannah S. ; Griffith, David A. - p. 39-65 , 2012
Link: https://doi.org/10.1108/s1474-7979(2012)0000023006