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1 Ergebnisse
1
Global Brand Attitude, Perceived Value, Consumer Affinity, ..:
, In:
International Marketing in the Fast Changing World; Advances in International Marketing
,
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- p. 255-288 , 2015
Link:
https://doi.org/10.1108/s1474-797920150000026012
RT T1
International Marketing in the Fast Changing World; Advances in International Marketing
: T1
Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_s1474-797920150000026012&Exemplar=1&LAN=DE A1 Naseem, Nayyer A1 Verma, Swati A1 Yaprak, Attila PB Emerald Group Publishing Limited YR 2015 SP 255 OP 288 LK http://dx.doi.org/https://doi.org/10.1108/s1474-797920150000026012 DO https://doi.org/10.1108/s1474-797920150000026012 SF ELIB - SuUB Bremen
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