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1 Ergebnisse
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Connecting sponsor brands through sports competitions: an i..:
Pan, Po-Lin
;
Phua, Joe
Sport, Business and Management: An International Journal. 11 (2020) 2 - p. 164-184 , 2020
Link:
https://doi.org/10.1108/sbm-01-2019-0003
RT Journal T1 <Title>Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_sbm-01-2019-0003&Exemplar=1&LAN=DE A1 Pan, Po-Lin A1 Phua, Joe PB Emerald YR 2020 SN 2042-678X JF Sport, Business and Management: An International Journal VO 11 IS 2 SP 164 OP 184 LK http://dx.doi.org/https://doi.org/10.1108/sbm-01-2019-0003 DO https://doi.org/10.1108/sbm-01-2019-0003 SF ELIB - SuUB Bremen
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