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1 Ergebnisse
1
Price and Quality Strategy in Live Streaming E-Commerce Wit..:
Ji, Guojun
;
Fu, Tianyu
;
Choi, Tsan-Ming
..
IEEE Transactions on Engineering Management. 71 (2024) - p. 4063-4075 , 2024
Link:
https://doi.org/10.1109/tem.2022.3227106
RT Journal T1 <Title>Price and Quality Strategy in Live Streaming E-Commerce With Consumers' Social Interaction and Celebrity Sales Agents</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1109_tem.2022.3227106&Exemplar=1&LAN=DE A1 Ji, Guojun A1 Fu, Tianyu A1 Choi, Tsan-Ming A1 Kumar, Ajay A1 Tan, Kim Hua PB Institute of Electrical and Electronics Engineers (IEEE) YR 2024 SN 0018-9391 SN 1558-0040 JF IEEE Transactions on Engineering Management VO 71 SP 4063 OP 4075 LK http://dx.doi.org/https://doi.org/10.1109/tem.2022.3227106 DO https://doi.org/10.1109/tem.2022.3227106 SF ELIB - SuUB Bremen
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