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On 'Value–Based Marketing' (2):
Littler, Dale
British Journal of Management. 13 (2002) 4 - p. 361-374 , 2002
Link:
https://doi.org/10.1111/1467-8551.00254
RT Journal T1 <Title>On 'Value–Based Marketing' (2)</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_1467-8551.00254&Exemplar=1&LAN=DE A1 Littler, Dale PB Wiley YR 2002 SN 1045-3172 SN 1467-8551 JF British Journal of Management VO 13 IS 4 SP 361 OP 374 LK http://dx.doi.org/https://doi.org/10.1111/1467-8551.00254 DO https://doi.org/10.1111/1467-8551.00254 SF ELIB - SuUB Bremen
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