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Greenwash and green brand equity: The mediating role of gre..:

Ha, Minh‐Tri ; Ngan, Vo Thi Kim ; Nguyen, Phuong N. D.
Business Ethics, the Environment & Responsibility.  31 (2022)  4 - p. 904-922 , 2022
Link: https://doi.org/10.1111/beer.12462