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A model of advertising format competition: on the use of ce..:
Clark, C. Robert
;
Horstmann, Ignatius J.
Canadian Journal of Economics/Revue canadienne d'économique. 46 (2013) 4 - p. 1606-1630 , 2013
Link:
https://doi.org/10.1111/caje.12056
RT Journal T1 <Title>A model of advertising format competition: on the use of celebrities in ads</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_caje.12056&Exemplar=1&LAN=DE A1 Clark, C. Robert A1 Horstmann, Ignatius J. PB Wiley YR 2013 SN 0008-4085 SN 1540-5982 JF Canadian Journal of Economics/Revue canadienne d'économique VO 46 IS 4 SP 1606 OP 1630 LK http://dx.doi.org/https://doi.org/10.1111/caje.12056 DO https://doi.org/10.1111/caje.12056 SF ELIB - SuUB Bremen
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