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Media Endorsements of New Product Announcements: A New Mark..:
Doukas, Angelos J.
;
Guo, Jie (Michael)
;
Lam, Herbert Y. T.
.
European Financial Management. 22 (2014) 3 - p. 394-426 , 2014
Link:
https://doi.org/10.1111/eufm.12057
RT Journal T1
Media Endorsements of New Product Announcements: A New Marketing Strategy
UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_eufm.12057&Exemplar=1&LAN=DE A1 Doukas, Angelos J. A1 Guo, Jie (Michael) A1 Lam, Herbert Y. T. A1 Xiao, Sarah (Hong) PB Wiley YR 2014 SN 1354-7798 SN 1468-036X JF European Financial Management VO 22 IS 3 SP 394 OP 426 LK http://dx.doi.org/https://doi.org/10.1111/eufm.12057 DO https://doi.org/10.1111/eufm.12057 SF ELIB - SuUB Bremen
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