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Spirituality and religiosity at the junction of consumerism..:
Sardana, Deepak
;
Gupta, Narain
;
Sharma, Piyush
International Journal of Consumer Studies. 42 (2018) 6 - p. 724-735 , 2018
Link:
https://doi.org/10.1111/ijcs.12467
RT Journal T1 <Title>Spirituality and religiosity at the junction of consumerism: Exploring consumer preference for spiritual brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_ijcs.12467&Exemplar=1&LAN=DE A1 Sardana, Deepak A1 Gupta, Narain A1 Sharma, Piyush PB Wiley YR 2018 SN 1470-6423 JF International Journal of Consumer Studies VO 42 IS 6 SP 724 OP 735 LK http://dx.doi.org/https://doi.org/10.1111/ijcs.12467 DO https://doi.org/10.1111/ijcs.12467 SF ELIB - SuUB Bremen
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