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1 Ergebnisse
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Opera participants' perceptions of brand resonance:
Hall, Emma
;
Menzies, Jane
;
Zutshi, Ambika
.
International Journal of Consumer Studies. 46 (2021) 3 - p. 1016-1034 , 2021
Link:
https://doi.org/10.1111/ijcs.12743
RT Journal T1 <Title>Opera participants' perceptions of brand resonance</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_ijcs.12743&Exemplar=1&LAN=DE A1 Hall, Emma A1 Menzies, Jane A1 Zutshi, Ambika A1 Creed, Andrew PB Wiley YR 2021 SN 1470-6423 SN 1470-6431 JF International Journal of Consumer Studies VO 46 IS 3 SP 1016 OP 1034 LK http://dx.doi.org/https://doi.org/10.1111/ijcs.12743 DO https://doi.org/10.1111/ijcs.12743 SF ELIB - SuUB Bremen
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