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1 Ergebnisse
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Peer influence on teenagers' preference for brand name food..:
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
.
International Journal of Consumer Studies. 46 (2021) 4 - p. 1099-1112 , 2021
Link:
https://doi.org/10.1111/ijcs.12746
RT Journal T1 <Title>Peer influence on teenagers' preference for brand name food products: The mediation effect of peer identity</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_ijcs.12746&Exemplar=1&LAN=DE A1 Zhang, Hongli A1 Li, Ruiqin A1 Veeck, Ann A1 Yu, Hongyan PB Wiley YR 2021 SN 1470-6423 SN 1470-6431 JF International Journal of Consumer Studies VO 46 IS 4 SP 1099 OP 1112 LK http://dx.doi.org/https://doi.org/10.1111/ijcs.12746 DO https://doi.org/10.1111/ijcs.12746 SF ELIB - SuUB Bremen
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