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1 Ergebnisse
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How augmented reality media richness influences consumer be..:
de Amorim, Inês Pessoa
;
Guerreiro, João
;
Eloy, Sara
.
International Journal of Consumer Studies. 46 (2022) 6 - p. 2351-2366 , 2022
Link:
https://doi.org/10.1111/ijcs.12790
RT Journal T1
How augmented reality media richness influences consumer behaviour
UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_ijcs.12790&Exemplar=1&LAN=DE A1 de Amorim, Inês Pessoa A1 Guerreiro, João A1 Eloy, Sara A1 Loureiro, Sandra Maria Correia PB Wiley YR 2022 SN 1470-6423 SN 1470-6431 JF International Journal of Consumer Studies VO 46 IS 6 SP 2351 OP 2366 LK http://dx.doi.org/https://doi.org/10.1111/ijcs.12790 DO https://doi.org/10.1111/ijcs.12790 SF ELIB - SuUB Bremen
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