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The effects of influencer type, regulatory focus, and perce..:
Ren, Linan
;
Lee, Seok Kee
;
Chun, Sungyong
International Journal of Consumer Studies. 47 (2023) 4 - p. 1241-1255 , 2023
Link:
https://doi.org/10.1111/ijcs.12898
RT Journal T1 <Title>The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_ijcs.12898&Exemplar=1&LAN=DE A1 Ren, Linan A1 Lee, Seok Kee A1 Chun, Sungyong PB Wiley YR 2023 SN 1470-6423 SN 1470-6431 JF International Journal of Consumer Studies VO 47 IS 4 SP 1241 OP 1255 LK http://dx.doi.org/https://doi.org/10.1111/ijcs.12898 DO https://doi.org/10.1111/ijcs.12898 SF ELIB - SuUB Bremen
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