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How do social media influencers inspire consumers' purchase..:
Ashraf, Arif
;
Hameed, Irfan
;
Saeed, S. Amir
International Journal of Consumer Studies. 47 (2023) 4 - p. 1416-1433 , 2023
Link:
https://doi.org/10.1111/ijcs.12917
RT Journal T1 <Title>How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_ijcs.12917&Exemplar=1&LAN=DE A1 Ashraf, Arif A1 Hameed, Irfan A1 Saeed, S. Amir PB Wiley YR 2023 SN 1470-6423 SN 1470-6431 JF International Journal of Consumer Studies VO 47 IS 4 SP 1416 OP 1433 LK http://dx.doi.org/https://doi.org/10.1111/ijcs.12917 DO https://doi.org/10.1111/ijcs.12917 SF ELIB - SuUB Bremen
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