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Bottom of the Pyramid as a Source of Breakthrough Innovatio..:
Prahalad, C. K.
Journal of Product Innovation Management. 29 (2011) 1 - p. 6-12 , 2011
Link:
https://doi.org/10.1111/j.1540-5885.2011.00874.x
RT Journal T1 <Title>Bottom of the Pyramid as a Source of Breakthrough Innovations</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_j.1540-5885.2011.00874.x&Exemplar=1&LAN=DE A1 Prahalad, C. K. PB Wiley YR 2011 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 29 IS 1 SP 6 OP 12 LK http://dx.doi.org/https://doi.org/10.1111/j.1540-5885.2011.00874.x DO https://doi.org/10.1111/j.1540-5885.2011.00874.x SF ELIB - SuUB Bremen
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