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1 Ergebnisse
1
Externally Directed and Internally Directed Market Launch M..:
Kuester, Sabine
;
Homburg, Christian
;
Hess, Silke C.
Journal of Product Innovation Management. 29 (2012) S1 - p. 38-52 , 2012
Link:
https://doi.org/10.1111/j.1540-5885.2012.00968.x
RT Journal T1
Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_j.1540-5885.2012.00968.x&Exemplar=1&LAN=DE A1 Kuester, Sabine A1 Homburg, Christian A1 Hess, Silke C. PB Wiley YR 2012 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 29 IS S1 SP 38 OP 52 LK http://dx.doi.org/https://doi.org/10.1111/j.1540-5885.2012.00968.x DO https://doi.org/10.1111/j.1540-5885.2012.00968.x SF ELIB - SuUB Bremen
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