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1 Ergebnisse
1
Price promotions as a threat to brands:
Inderst, Roman
;
Obradovits, Martin
Journal of Economics & Management Strategy. 33 (2023) 1 - p. 53-77 , 2023
Link:
https://doi.org/10.1111/jems.12550
RT Journal T1 <Title>Price promotions as a threat to brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jems.12550&Exemplar=1&LAN=DE A1 Inderst, Roman A1 Obradovits, Martin PB Wiley YR 2023 SN 1058-6407 SN 1530-9134 JF Journal of Economics & Management Strategy VO 33 IS 1 SP 53 OP 77 LK http://dx.doi.org/https://doi.org/10.1111/jems.12550 DO https://doi.org/10.1111/jems.12550 SF ELIB - SuUB Bremen
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